School Lead Tiers: What You Receive and When
The Rookies offers three tiers for school leads. Each tier determines the depth of student data you receive and how quickly leads are delivered.
This article explains the differences between tiers and helps you understand which level best supports your recruitment goals.
How Tiers Affect Lead Delivery
When a student requests an introduction to your school, the information you receive depends on your partnership tier.
All tiers receive legitimate, high-intent leads - students who have actively chosen to connect with your school.
What changes is how much context you receive and how quickly you receive it.
Standard Tier
The Standard tier provides foundational access to the school lead system.
What you receive:
- Student email address
- Weekly digest
This tier suits schools new to The Rookies or those testing the platform before committing further.
Premium Tier
The Premium tier adds student identity and faster delivery.
What you receive:
- Student email address
- Student name
- Student country
- Daily digest
Knowing a student's name and location allows for more personalised outreach. Schools on this tier can tailor their response based on where a student is located and address them directly.
Partner Tier
The Partner tier is designed for schools with student placement agreements who require maximum speed and insight.
What you receive:
- Student email address
- Student name
- Student country
- Link to student's Rookies portfolio
- Instant delivery
What this enables:
- Review student work before reaching out
- Assess fit and talent immediately
- Be the first school to respond
- Start conversations with full context
Partner schools consistently see stronger engagement because they reach students first - with the most informed, relevant outreach.
Choosing the Right Tier
Standard works if you're exploring the platform, have limited follow-up capacity, or want to evaluate lead quality before investing.
Premium works if you want to personalise outreach, can respond within 24–48 hours, and are committed to recruiting through The Rookies.
Partner works if speed is critical, you want to assess portfolios before contact, and you're focused on maximising conversion from every lead.
Why Speed and Context Matter
Students often connect with multiple schools during their decision process.
Schools that respond quickly and personally tend to:
- Create stronger first impressions
- Build trust faster
- Progress conversations more effectively
The more context you have - name, location, portfolio - the easier it is to craft a response that resonates.
Upgrading Your Tier
To discuss your current tier or explore an upgrade, contact our schools team:
Email: [email protected]
We'll help you understand your options and find the right fit for your recruitment goals.
