How to publish your very first editorial post

Andrew McDonald

Jul 23, 2023 • 5 min read

Photo by Glenn Carstens-Peters / Unsplash

As a school administrator, you are undoubtedly committed to providing your students with the best opportunities for growth and exposure. The Rookies offers an exceptional platform not only for students to showcase their talents but also for schools to highlight their achievements and offerings. Editorial posts are a powerful way to achieve this. In this article, we'll explore the incredible opportunities presented by our editorial articles and guide you through the process of crafting your very first editorial piece.

Unveiling the Editorial Landscape: Your School's Voice

Editorial articles are your school's voice in the creative community. They serve as a window into your institution's values, strengths, and accomplishments. Through editorial content, you can connect with a global audience, showcasing the remarkable work of your students and the unique features that make your school stand out.

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Please note that most of the editorial opportunities are available to those schools that have an active School Membership package. To learn more, please read this article or contact [email protected].

Four Types of Editorial Articles:

Project Breakdown: A detailed exploration of a student project, revealing the intricate process behind its creation. This type of article not only showcases the final work but also takes readers through the journey, from concept to completion.
Insider's Guide: An interview series that offers a student's perspective on your school with unique and interesting questions. These articles provide a genuine and relatable insight into life as a student, helping potential applicants understand the unique experiences your institution offers.
Success Stories: An interview series spotlighting the achievements of students who have thrived after studying at your school. These stories celebrate real-world success stories and inspire aspiring creatives to envision their own bright futures.
School Feature: A direct conversation with a student from your school. This series addresses common questions potential students might have, such as the quality of education, available resources, and what sets your institution apart.

Your First School Article: Project Breakdown from a Student

While all four types of editorial articles have their merit, let's focus on the foundational piece every school should consider – the "Project Breakdown".

Why Project Breakdown?

A "Project Breakdown" article takes readers behind the scenes of a student project. This detailed exploration not only showcases the final result but also delves into the creative process. It demonstrates the dedication, skills, and innovation of your students.

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Starting with a Project Breakdown allows us to make sure you have a strong presence, and active student participation with our community. There is little point sharing great stories and interviews if your school has no content or students actively engaged.

A Step-by-Step Guide for Your Students

We recommend you treat this like a homework assignment, or at the very least an opportunity presented to all students for extra credit.

Select their favourite Project: Ask students to choose a project of their own that exemplifies your school's standards and creativity. Hopefully this should already have been uploaded to their Rookies portfolio page.
Document the Journey: Ask students to create a document that includes images, sketches, and descriptions to explain how they created the project. Highlight key decisions and breakthroughs. Help your students gather insights about their inspiration, challenges, and problem-solving. Encourage them to share extra details about how they created the project and include as much "behind the scenes" information as possible.
Incorporate the Human Element: Encourage the student's to include personal insights, struggles, and moments of triumph. This human touch creates a connection with readers.
Showcase the Result: Conclude the article by showcasing the final project. Compare it to the initial concept to highlight the growth and transformation.
Review and Select Favourite Article: Once you have reviewed all the article submissions, simply nominate your favourite articles to be considered for publishing with our Editorial team.
Publishing: We will them work closely with the student to refine and prepare the article for publishing are sharing through our newsletter, blog and social media channels.

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When ready, please email your favourite articles to our editorial team.

Project Breakdown Inspiration

Here are some great examples of project breakdowns that schools have submitted on behalf of their students. These have gone on to be printed in magazines and shared extensively through our social media channels which is incredibly rewarding for everyone involved.

Your School's Editorial Journey Begins

Publishing your very first editorial post is a significant step in amplifying your school's presence and impact. Through the Project Breakdown, you offer a unique glimpse into your students' creative journeys, inspiring others and establishing your institution as a beacon of innovation.

As you venture into the world of editorial content, remember that each article contributes to your school's narrative. By sharing the stories, successes, and insights of your students, you are fostering a stronger connection with the global creative community and opening doors to new opportunities.